THE BRIEF

Taylor Chocek is an A tier professional disc golfer sponsored by Disc Craft, one of the biggest names in the sport. She currently holds the title of Women’s United States Distance Champion and has competed alongside top pros such as Paul McBeth, James Proctor, Kona Montgomery, Thomas Gilbert, and Nate Sexton. After landing her sponsorships, Taylor came to me for a logo she could use across social media and merchandise. She wanted a lightning bolt to represent the power behind her long drives and asked for a bold, attention grabbing look that would connect with a wide audience.


THE SOLUTION

Taylor and I worked closely through the early concepts. She brought a lot of strong creative ideas, and together we shaped them into a complete design system. I used her input and my design experience to build a flexible toolkit that includes a mascot, logotype, monogram, and multiple variations of each. This system gives her everything she needs to work smoothly with sponsors and merch partners and has helped her establish a clear personal brand in the disc golf community.