CartStack
Rebrand, Brand Guidelines, Visual Identity, Logo System, Visual Language, Website, Dashboard, Illustration, Iconography Suite
THE BRIEF
CartStack is a SaaS platform that helps eCommerce and hospitality businesses recover abandoned carts and boost revenue. While their product delivered measurable results, their existing brand identity didn’t fully reflect the trust, innovation, and personality needed to stand out in a competitive market.
The team approached me to completely rebrand their visual identity—developing a modern, approachable system that would resonate with both technical and marketing audiences. The goal was to differentiate CartStack from the typical “sea of sameness” in SaaS branding while creating a cohesive experience across web, product, and marketing touchpoints.
THE SOLUTION
The rebrand established a cohesive visual identity system that elevated CartStack’s presence in the SaaS space, balancing professionalism with a friendly, approachable tone. The updated logo set the foundation, supported by a custom illustrated iconography suite and a distinctive typographic system that brought warmth and personality to the brand.
Beyond the core identity, the design work extended into a scalable system built with web and dashboard experiences in mind—ensuring clarity, usability, and consistency across both marketing and product environments. The comprehensive brand guidelines provided the framework for maintaining this unified experience, giving the CartStack team the tools to apply the brand seamlessly across all touchpoints.
“One of the most energizing and rewarding creative experiences we've had.
From the start, Mark took the time to truly understand our brand’s mission, voice, and audience. He brought a unique blend of strategic thinking and bold creativity that elevated every visual element.”
— Colton Bradshaw, Marketing Director
View CartStack’s Brand Guidelines
Developed by Fallis Design, this comprehensive brand guidelines document provides CartStack with a complete visual language system—covering logo usage, color palettes, typography, custom iconography, illustrations, and visual accents. In addition to defining the brand’s look and feel, the work included UX-focused recommendations to guide layout, hierarchy, and overall consistency across both marketing and product experiences.
