THE BRIEF

Roadhouse Recovery is a men’s sober living community in San Antonio, Texas. As the organization grew, they needed a new logo and website to support their marketing, bring in more leads, and create a stronger foundation as they opened more locations.

THE SOLUTION

I worked closely with owner John Morris to look at the brand’s history and where it needed to go next. Together we built a distinct, flexible identity supported by a full website and collateral system. During the discovery work, we identified three core ideas for the brand: an Oracle, a Light Source, and an Alter Ego. We blended those concepts into an abstract symbol. When paired with a monogram “RR,” it created a strong and recognizable logo.